Q3. What kind of media institution might distribute your media product and why?

My chosen publishing company was ‘Bauer’ who distribute a range of magazines including MCN, Heat, and Grazia all of which are magazines aimed at particular audiences. As well as those, they also have a sister company who distributes women’s weekly magazines and TV listings.

Bauer would be a suitable publishing company to use as the only music magazine they really distribute is ‘Kerrang!’ which is a music magazine with the genre of rock therefore, although it may be competition within the same publishing house because of the music themed magazine, it will only effect and compete in a minor way, as my magazine is a completely new and different form of music magazine including all the genre’.

Although my magazine does essentially include rock, this does not mean ‘Kerrang!’” target audience would avert to my magazine more, because it is simply a magazine comprised of a balance between the entire genre’ and doesn’t focus on one in particular, therefore ‘Kerrang!’” target audience wouldn’t be affected as their audience wouldn’t be interested in an all rounded genre type of magazine as they would be loyal to their specific genre. The benefits of my magazine would bring in a variety and larger audience whom are young, music interested and intent on versatility and will invest into Bauer.

Therefore Bauer will become more mass in its marketing as my magazine will allow a new type of audience to purchase their media products, rather than just the adults and will be able to draw in many audiences who won’t be a niche market comprising of audiences who like just rock, pop and R’n’B but instead people who listen to a range of music who from my findings seem to be a majority of the people. Therefore, beneficially if it is able to bring in new audiences, the magazine will still increasingly keep ‘Bauer’” magazines status as Europe’ most successful publishing company.

Of course if it is able to bring a larger audience in, then financially it will draw the profit margins up also as ‘Kerrang!’ is also Bauer’s music magazine they could subscribe and advertise other magazines who are underneath the same company, therefore this would help ‘Bauer’ save a lot of money when it comes to actually distributing the magazine.

In the case of subscribing the magazine, this would be useful as they will be able to keep their audience loyal into buying and keeping in tact with the success of the magazine as they would receive it on a regular basis. With other magazine competitors it would be useful to distribute it in shops as this would probably be the easiest and most popular way for the audience to retrieve the magazine. Like other magazines it would be sold in places like WHSmith, corner shops, newsagents and stations so that it’s not limited in order to obtain it.

Looking at the competitors however, it would be a wise choice to distribute it in other places that still have a large audience but would also be quite unpopular and an unusual place to be sold like a nightclub because it would have little competition and therefore the audience may pay their full attention on it. Seeing as there is a particular audience who are young and music interested, it would be most advisable to distribute it in places like a concert, youth club, the 02, arenas etc. because these places are most likely to house the intended, targeted audience